Press Release Optimization – CSO – Corporate Search Optimization

In today’s wired world, a successful press release doesn’t stop when it’s picked up in a newspaper or magazine. Press release optimization is now a necessity as search engines have become a powerful tool in getting your press releases read by journalists and millions of consumers. The fact is that a release submitted through a service like PR Web or PR Newswire actually reaches the same sources a paper release would, plus the journalists and consumers who increasingly rely on major search engines for their research. Press release optimization from Corporate Search Optimization can help your release to be found on the internet.

Search engines have news search, news aggregators and blog web sites that will index your release making press release optimization essential to getting your press release found. We must be certain the releases include the relevant keywords and phrases that we have made an effort in targeting; otherwise, the release will become lost in a large content database. Through effective press release optimization writing and distribution, you can achieve a significant and measurable increase in brand visibility, web site traffic and sales.

It's important to take into account that thousands of documents are published every day on news sites, and while news search engine sites like Google News and Yahoo News do a good job of categorizing them, visibility of a press release to the millions of news site visitors will be significantly greater if press release optimization is used when writing the content. Once the press release optimization is completed and it has been indexed, you can track how many times the release has been viewed and get reports showing exactly where releases have been used online.

What's important to know about press release optimization is that the press release will be read by software as well as by human beings. The language used in the release must be compelling to a person as well as a "machine." To properly implement press release optimization it is essential that the release is not too wordy; a wordy press release tends to perform poorly in search engines. A search engine will read a press release as a person would. The important information should appear at or near the top of the release, and as one reads down the release, the less important information would follow.

With nearly a decade of experience in search engine marketing, the team at CSO knows how to utilize the varying techniques involved in press release optimization to maximize your release’s exposure on the major search engine news sites as well as industry specific sites and news directories. To learn more about press release optimization click on the “Chat with an SEO Expert Now!” link to the left to speak with one of our press release optimization specialists through an instant messaging program. Or simply pick up the phone and give us a call. Corporate Search Optimization can provide your business with real results and real solutions.