• White Hat SEM
  
• Black Hat SEM
  
• Using Trademarked Keywords
  

Corporate Search Optimization does not engage in Black Hat SEO. Why? We are an ethical search optimization firm that knows Black Hat SEO can be detrimental to the success of your website and rankings. Black Hat SEO doesn’t meet your goals and is not consistent with the search engines’ guidelines. As one self-described "Black Hat SEO" claimed [http://msnbc.msn.com/id/10415455/site/newsweek/] in early Winter 2006, "I’m not very professional. I do what I need to do to get where I need to be." That’s the essence of Black Hat SEO…doing what the optimizer needs, not the client. Corporate Search Optimization doesn’t need to stoop to Black Hat SEO tactics to deliver results.