• White Hat SEM
  
• Black Hat SEM
  
• Using Trademarked Keywords
  

Corporate Search Optimization (CSO) takes a responsible and ethical approach to search engine optimization. Ethical SEO means that we represent your company appropriately and through honest marketing efforts and strategies. It is our responsibility to know the search engine’s guidelines and what they consider to be spam or deceptive tactics. Ethical search engine optimization refers specifically to the tactics that are used to make your site search engine friendly as well as user friendly. As an ethical SEO firm, CSO represents your true business needs. Firms that perform unethical and illegitimate methods of SEO will erode your business’ credibility and opportunities. Unethical SEO tactics can lead to a website being banned or blacklisted from a search engine.

Ethical search engine optimization is the best route to getting your site to rank well for the long term and avoid being penalized or banned from the search engines. Any SEO firm that “guarantees” a number one ranking should not be trusted. When researching ethical search engine optimization firms it’s important the firm has a solid track record of success. It’s good to ask for client references from any SEO firm you are considering, which CSO is always willing to provide.