• Google AdWords
  
• Yahoo/Overture
  

Pay Per Click advertising is one of the hottest areas in search marketing today, not only because it’s effective, but because you can measure your return on investment (ROI). Based on what keywords your prospects are searching for, PPC advertising allows you to specifically target your clientele. You decide which keywords in your campaign will trigger customized ads that show on Google or Yahoo when someone is searching for that term. There has never been a more targeted, cost effective and trackable medium for search marketing than PPC advertising. The campaigns can be Global, National or Local (state, cities or a customized region).

Since Corporate Search Optimization includes PPC advertising and organic optimization as part of our overall strategy, we provide an integrated, comprehensive approach. With Pay Per Click advertising, we are able to see which keywords are really performing well, driving sales and generating leads and use that information to decide which keywords should additionally be organically optimized.

Pay Per Click advertising, like most advertising, is an expense, but, like most advertising, you will see results. CSO tracks the progress of this component of your strategy and gives you simplified updates and reports to ensure that PPC advertising is delivering the best results for your company’s dollars.