Website navigational analysis is one of the most critical elements of search engine optimization. Finding out where your visitors are entering the site, where they are going and where they are exiting is key information when striving to reach your lead generation and sales goals. Many SEO agencies simply try to create high rankings, but a good SEO strategy is much more than rankings.

Corporate Search Optimization (CSO) strives not only to drive more traffic to your company’s website, but funnel the traffic through the site to your desired pages, such as a check out page or lead form. The purpose of navigational analysis is to make the site user friendly and identify the weak points in the site where a visitor may exit before filling out a form, making a purchase or requesting information.

Navigational analysis details how visitors get to your website. On which links at what locations did the visitor click to get to your site, and most importantly, on what page did these visitors leave your company’s site? The way in which CSO utilizes the information taken from our website navigational analysis has generated user friendly sites along with effective optimization and PPC campaigns that meet our clients’ goals.

Navigational analysis is a critical factor in determining how to best structure and develop your company’s website to take advantage of the quality rankings and continual improvements CSO will help you generate.