Top 3
Questions We Are Asked By Clients
In
communicating with clients over the past 4 ½ years in the industry, I have been
asked many questions about how SEO works. Many of which seem to be very common
and I think you’d be surprised at how many of them are asked by nearly every
client or potential client.
Here, I’ve
listed the top 3 in hope of answering them before you have to ask.
1. Can’t I just do it myself?
Yes.
There is no question about it, you can absolutely do it yourself. You can find
everything you would ever need to know about SEO on the internet for free. However,
if you were to do SEO on your own, you would have to do the following.
A. Set aside about 2 years of your
life learning the ins and outs of SEO; SE friendly web-design, on-page
optimization, off-page optimization, link building, blogging/vlogging, content
optimization, social media marketing, etc. Also, in the process of learning the
foundation of good SEO, you would have to stay on top of industry trends to
make sure that your not doing anything to harm your websites success.
In
addition to learning everything you need to know and staying on top of industry
trends, you would have to actually execute all of the action items all by your
lonesome. There is no possible way you would be able to run your business and
execute an effective SEM campaign simultaneously without assistance.
2. Why does it take so long to
acquire high rankings?
This
is an excellent question and probably the most common. The answer is very complex
and there is really no simple way to answer it, however, I’ll give it a go
anyways.
A. Site Authority.
Site
authority has a lot to do with how much the search engines trust your site.
Just like in a human relationship, it takes time to build trust.
B. Competition
In
most cases, you are competing with hundreds of thousands, if not millions of
other web pages that are trying to achieve rankings for the same keyword. It
takes time and a lot of effort to surpass well optimized competition…especially
if they have been around and optimized longer than you have.
3. Cant I just pay the Search
Engines to rank my site better?
No.
You can pay for pay per click ads, but you cannot pay for organic rankings.
Hopefully,
this entry has been helpful. Enjoy your weekend!