Social Media utilization is as important to search engine marketing as peanut butter is to jelly.  The trick to making your company's social media strategy deliver solid analytics....Work with an agency that has recent wins for other clients in this space.  A sampling of social components that prove to be effective:

- Company blog.....updated often
- Commenting on blogs within your industry, get involved!
- Profiles on different vertical portals that are aligned with your industry
- photos of applicable testimonials and recent project wins
- Become the knowledge source for our business...give it a voice!  Use of podcast(s) are a nice complement
- Get conencted...Enter facebook (business-to-consumer) or LinkedIn (business-to-business)
- Dedicate tiem for your social media exploration...30 mintues a day...after you return from your daily workout at the gym.