There are several key factors that contribute to the success of a website, the main factor being a website’s strategy – an elaborate and systematic plan of action.

Take a web log for example. A blogger’s strategy for his web log would consist of the categories of topics he intends to blog about. Mashable’s strategy is to provide readers with content about the world of social media by way of a blog, whereas Youtube’s strategy is to promote the creation of videos by providing users with free space to upload and share videos.

Nearly every website has a strategy that serves to guide its actions. In simple terms, a goal is what you want to do, and a strategy is how you are going to complete your goal. In understanding what the goal of your website is, you can determine what your strategy is also. So, if your goal is to promote a positive reaction toward Martian citings in Northwestern Alaska, then your strategy would include extensive research in the area, and then finding a way to send information out to readers.

Without a strategy, a website has a goal but no way to implement that goal.