A couple of months ago I started a blog that would chronicle my experiences on the bus. I thought that it was an interesting idea for a blog and a lot of people would enjoy a bus rider’s perspective of public transportation. I bought a domain, created a theme, and went the whole nine yards. But then I realized that I had no readers. What was the point of putting the time and effort into a blog if there were no readers? And that’s when I created a Facebook Fan Page for this new blog of mine. It was a simple page that had some information about my new blog, a link to it, and some information about myself. I invited all of my friends to become fans of my new blog, and within a matter of days I had over a hundred fans, all of whom I assumed clicked through to my new website.

It was simple, and within five minutes I had hundreds of new potential readers. Even by the act of creating the fan page I got the word out there that there was this new website I thought that they might enjoy taking a look at.

Other than the general simplicity of Facebook fan pages, there are some other great features that Facebook has given its users. Dave Rigotti hits on the biggest of the features on Search Engine Journal. According to him, because these fan pages are public and do not require someone to log in to view them they only increase the SEO of a website. Fan page admins can send out updates to fans. This is extremely helpful if you’re trying to promote a particular product. Another feature is that Facebook fan pages can have new feeds. All you have to do is update it with a line of text, a picture, or a video and it will instantly appear on the home page of all of your fans.

In addition, Mashable talks about five elements of a successful Facebook fan page.

There are so many things that one can do to promote their website, but a large fan base can be found in creating a fan page and Facebook has so many advantages to helping webmasters do just that.