What is Guest Blogging?
There are 2 different forms of guest blogging and
they are defined as follows:
On-Site
Guest Blogging: On-site guest blogging is when you
find a writer/blogger that you feel can contribute valuable content to your
on-site blog. That writer/blogger agrees to create a unique post on a specific
topic that will be posted on your blog for your readers to enjoy.
Off-Site
Guest Blogging: This is the type of guest blogging
with the highest level of benefit. This is the process of seeking out blogs
that are related to your industry and acquiring an opportunity to publish a
blog entry that will be posted on their blog.
Top 3 Reasons to Guest Blog
Guest blogging is a very important aspect of online
marketing. There are a few substantial benefits to be derived from investing in
a guest blogging campaign.
A.
Increased
Site Authority: The more content you have in as many
different locations as possible, the more of an online presence you have.
Having a greater presence builds a stronger brand, boosts your authority in
your industry, increases visits to your site. The ultimate goal is for all of
that to translate into increased sales.
B.
Back
Linking: The primary reason for guest blogging is back
linking. Back links are arguably the most important aspect of internet
marketing; more specifically, Search Engine Optimization. The more one way back
links you have pointing to your site, the higher you are going to rank in the
search engines. The higher you rank in the search engines, the more visibility
and sales you generate.
Its important to keep
in mind that acquiring back links is a strategy that requires a plan of attack.
Guest blogging is one of the most important weapons in your arsenal. When you
acquire links from other high authority blogs, it makes your site look more knowledgeable
and important to the search engines.
C. Increased Traffic to Site:
When you participate in guest blogging on highly visited sites, you
automatically increase the number of eyeballs on your site. Assuming that your site is conversion
friendly, you should notice an increase in sales. If you see an increase in
traffic but your sales do not elevate it’s time to take a look at the design
and usability of your website.
Links for Tips & Resources
http://weblogs.about.com/od/marketingablog/tp/GuestBloggingTips.htm
http://weblogs.about.com/od/bloggingtips/tp/TipsIncreaseBlogTraffic.htm