This week we’re going to extend some awesome resources for
high quality information about SEO. The more you educate yourself on SEO and,
to some degree, stay current on industry trends the more you will understand
what we are talking about when discussing your campaign (if not a client yet,
your soon to be campaign).
Also, just a quick follow up on last week’s blog post…if you
didn’t go to the Peninsula in Newport Beach on the Fourth of July last Sunday,
you missed out. I have been a couple of times prior; however, this year took the
cake. I would highly recommend going next year if you have not been on the
fourth.
1.
seomoz.org/blog
Seomoz.org is my top pick for
useful information about the industry. Theirs is one of the most interactive,
current and enlightened blogs around. With new blog posts every day, a “who’s
who” list of clientele and a full staff of experts constantly researching and
staying on top of the industry trends, it’s difficult to find a blog post that isn’t
meaningful.
Their signature blog entry is
called White Board Friday. Every Friday, they post a video blog about whatever
topic is hot at the time. The videos are usually hosted by rand fishkin, CEO of
seomoz.org.
2.
mattcutts.com/blog/
For those that don’t know, Matt
Cutts is the head of Google’s web spam team. Yes, he actually works for Google.
In a way, this is kind of an inside source, however, he is careful not to
divulge too much information as his disclaimer
clearly states.
The information he offers is
typically on the very technical side of SEO and its usually most helpful to web
developers working on the backend side of SEO. That being said, his blog is an
excellent resource for staying up to date and collecting valuable information
to throw in your arsenal of knowledge.
3.
seobook.com/blog
This site is an excellent resource.
They have tons of educational information and offer some very valuable
teachings for those that are trying to understand the SEM jargon.
I would highly recommend that you at least glance at some of
these resources so that you can understand your campaign with us a little
better. The more information you have, the more you understand the importance,
necessity and benefit of the work we are doing for you.
Search Engine Marketing is a lot of work. It takes years of
experience, trial and error and continued education. Our team is proud to serve
you and we are always trying to assist our clients in achieving a higher level
of education and understanding.