What is Guest Blogging?

There are 2 different forms of guest blogging and they are defined as follows:

On-Site Guest Blogging: On-site guest blogging is when you find a writer/blogger that you feel can contribute valuable content to your on-site blog. That writer/blogger agrees to create a unique post on a specific topic that will be posted on your blog for your readers to enjoy.

Off-Site Guest Blogging: This is the type of guest blogging with the highest level of benefit. This is the process of seeking out blogs that are related to your industry and acquiring an opportunity to publish a blog entry that will be posted on their blog.

Top 3 Reasons to Guest Blog

Guest blogging is a very important aspect of online marketing. There are a few substantial benefits to be derived from investing in a guest blogging campaign.

A.      Increased Site Authority: The more content you have in as many different locations as possible, the more of an online presence you have. Having a greater presence builds a stronger brand, boosts your authority in your industry, increases visits to your site. The ultimate goal is for all of that to translate into increased sales.

B.      Back Linking: The primary reason for guest blogging is back linking. Back links are arguably the most important aspect of internet marketing; more specifically, Search Engine Optimization. The more one way back links you have pointing to your site, the higher you are going to rank in the search engines. The higher you rank in the search engines, the more visibility and sales you generate.

Its important to keep in mind that acquiring back links is a strategy that requires a plan of attack. Guest blogging is one of the most important weapons in your arsenal. When you acquire links from other high authority blogs, it makes your site look more knowledgeable and important to the search engines.

C.     Increased Traffic to Site: When you participate in guest blogging on highly visited sites, you automatically increase the number of eyeballs on your site.  Assuming that your site is conversion friendly, you should notice an increase in sales. If you see an increase in traffic but your sales do not elevate it’s time to take a look at the design and usability of your website.

Links for Tips & Resources

http://weblogs.about.com/od/marketingablog/tp/GuestBloggingTips.htm

http://weblogs.about.com/od/bloggingtips/tp/TipsIncreaseBlogTraffic.htm