There are many ways that one can advertise his site through
social media and marketing. You could create a Facebook fanpage, start a
Twitter account, post videos to Youtube, and do essential a slew of other
things to boost web traffic via social media and marketing.
Or, you could hire someone to do it for you.
Meet Jason Sadler. Jason makes his living by wearing t-shirts (link to: http://iwearyourshirt.com). Jason wears a
different company's t-shirt every day of the year, taking pictures of himself,
writing blogs, making videos, and then updating his Twitter and Facebook
accounts. For this service, he charges the face value of the day. For example,
if he wears your t-shirt on January 1, then you pay him $1. If he wears your
t-shirt on January 8, then you pay him $8. If he wears your shirt on December
31, then you pay him $365. This may not seem like a lot, but over the course of
the year, he makes $66,795.
The story of Jason Sadler brings two points to mind.
First, it brings the point of finances to mind. In my school district, to make
as much money as Jason, teachers would have to have both a bachelor's degree
and eight years of teaching experience. Does Jason have to have a bachelor's
degree? No. Did Jason need to wait eight years to earn this much money? No.
Granted, he has a degree in social marketing. But the point is that he didn't
have to. I think that this story really gets to the heart of why the Internet
is one of a kind. With the Internet, anyone can make money. All you need to do
is have a great idea. The Internet is the place that hails the progression of
ideas. And anyone who has one can get a grounding in the world.
Second, it brings to mind advertising. You don't have to have a knowledge of
social marketing to advertise your website. It is without a doubt the biggest
and most accessable way to advertise your website, but you don't have to know
anything about social media and marketing to use it when you can hire Jason
Sadler to! Don't have a t-shirt for your company? For $25 additional dollars,
Jason will make a shirt for your company too.
It's a win-win, in my opinion. It works out for Jason, and it also works out
for you, the company.