In early centuries, news of virtually everything was communicated by word of mouth. In our modern age, the phrase “word of mouth” can refer to anything communicated by way of text messaging, email, media, et cetera. Because humans have a natural tendency to talk about things that interest them – from gossip to news to websites – a real power can be found in things communicated by word of mouth.

There are several ways that webmasters can promote visitors to talk about their websites:

• Viral marketing – by creating an unforgettable viral market strategy, people will have no choice but to talk about a particular website.
• Commercials – like a viral market, commercials will get people talking about your website or product (e.g. Super Bowl commercials).
• Social media – through social media, a company can amass a plethora of fans that have the option of inviting other people to become fans.

Word of mouth has been the world’s oldest form of transferring information about nearly everything, and it still remains (though with a slight change of definition) a powerful way of informing people about a website or product.